Ethics Governance
Ethics & Governance - Resources and Articles |
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| Article - Abstract. To view full article click on the article title. | |
Your Guiding Principles Your Guiding Principles Your Guiding Principles By Christopher Bauer, Ph.D. When asked to state our defining or guiding principles, most of us are quick to list a number of wonderful, virtuous, and relatively predictable sounding ideals. Who, for example, would not be quick to list "honesty above all else" as a guiding principle? That is, after all, a cornerstone of who we are all expected to be. In the real world, however, our actual guiding principles—whether we choose to admit it or not—tend to be made up of a much less virtuous-sounding, though equally predictable list. Most of this list consists of ideas or strategies related to assuring our survival and comfort. Principles like "Don't rock the boat", "Don't compromise my potential for a raise or promotion", or "Increase the bottom line no matter what it takes" drive far more individuals and companies than do more positive sounding ideals. Remember, though, that these less virtuous sounding principles are actually only problems if you refuse to acknowledge or change them. Full Article: http://www.frugalmarketing.com/dtb/guiding-principles.shtml |
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2006 Ethics-Governance.com |
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