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You Know You're Too Ethical When...
You Know You're Too Ethical When... By Judith Kallos. Yeah, TOO ethical!? Lately, with some of the issues I've had to deal with in my day to day business activities it seems I am one of the rare few who is concerned about proper ethics and is naturally inclined to react with integrity. The last straw was when faced with a dilemma of one of my client's competitors "cheating"" for positioning online by using tactics obviously against the terms of service for most search sites, in this case Google. I explained that they had great listings (only one slot below the cheaters) and that our plan was for long term successes while the other guy's could end at any moment. I then had to listen to this client lecture that I was too ethical when I would not use these same tactics to help gain listings for their site. They then commented "We'll have to work on you!" Work on making me less ethical? Work on getting me to agree to break the rules? It seems as of late my solid methodology of strong business staples, knowledge acquisition and long term strategizing seems to be making me a real PIA.

Full Article: http://www.principledprofits.com/too-ethical.html


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