Ethics-Governance: Article: Why You Should NEVER Spam

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Why You Should NEVER Spam Why You Should NEVER Spam Thinking of sending out "spam" to boost your business? You'd better read these five reasons why not to spam before you do it — unsolicited emails could HURT your company more than HELP it! By Sandi Hunter Spam is Internet slang for unsolicited bulk e-mail. The formal term is UCE - unsolicited commercial e-mail. If you send an e-mail message with sales/marketing material to someone who has not asked to receive it, you have just committed spam. If you pay money to a service to send out your message to a list of e-mail addresses, then you have also committed spam. This week I received 3 more calls from people who had paid money to a provider to send their marketing sales pitch out to 10 million people who "wanted to receive the information" - or so they were led to believe. What happened? One person made the mistake of running an 800 number in the spam ad. The 800 number was besieged with calls - not from prospects, but rather from irritated recipients of the spam message who had called to complain. Full Article: http://www.frugalmarketing.com/dtb/dontspam.shtml


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