Ethics Governance
Ethics & Governance - Resources and Articles |
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| Article - Abstract. To view full article click on the article title. | |
The Power of Partnering The Power of Partnering By Kelley Robertson. “Get the sale at any cost.” “Make more calls.” “Tell them what they want to hear.” Sales professionals in virtually every industry are under tremendous pressure to close sales. It is not uncommon for them to hear comments similar to ones above from their sales manager, supervisor, or boss. But this approach does not create trust with customers and does not encourage repeat business or a lasting relationship. A more effective approach is to develop a partnering relationship with your clients. This means working with them to help them achieve their goals and objectives. Simple in theory, this strategy requires a completely different approach. Here’s what I mean. In the majority of sales meetings, the sales person looks for ways to position his or her product/service so that the prospect will buy it. However, a partnering approach means putting your goals and objective aside. It means focusing 100% of your attention on your customer. Full Article: http://www.frugalmarketing.com/dtb/power-of-partnering.shtml |
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2006 Ethics-Governance.com |
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