Ethics-Governance: Article: The Marketing World Is Divided

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The Marketing World Is Divided The Marketing World Is Divided In my opinion, the marketing world is divided into two camps. These divisions are now getting more vivid and more pronounced. The division is between those who are willing to do virtually anything to make a buck and those who are leary to do something that doesn't feel right. I'm no boy scout. I've done bad things in my life. I have made mistakes. I admit it. BUT, I try to do and be as honest and straightforward as I can. Even now I fall short. I guess that's true of most HUMAN beings. I've seen some very uncool and unethical behavior. I think there are some very good practical reasons not to "shade the truth." First, is that you won't be as apt to end up in jail. I don't know about you, but I certainly don't want to be in a jail cell with a large and smelly roomate named Bubba. Second, is that you will not have as many (but you may still have a few) people chasing you around with a baseball bat at an airport for something that you did to them. Full Article: http://www.frugalmarketing.com/dtb/world-is-divided.shtml


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