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Article - Abstract. To view full article click on the article title.  

The Case of Due Diligence
The Case of Due Diligence Ethical principles and values are, of course, key to ethical decision making, but how should they be applied to actual business situations? Thomas Shanks, S.J., executive director of the Markkula Center for Applied Ethics, was asked to walk readers through a real-life case for The Monitor, the publication of the Investment Management Consultants Association. Here, he shows how ethics can guide the conduct of a brokerage firm rewarding sales representatives with trips for the sale of a particular fund. This case was presented at a workshop for Dean Witter. When it comes to ethics, I often recommend that most of us need to develop an "ethics reflex," almost a second-nature ethical instinct that enables us to know the right thing to do well before the loss of business, reputation, or (self)respect that comes from making a moral mistake.

Full Article: http://www.scu.edu/ethics/dialogue/candc/cases/diligence.html


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