Ethics-Governance: Article: The Art of Win/Win/Win

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The Art of Win/Win/Win The Art of Win/Win/Win By Christine Kloser, Founder, NEW Entrepreneurs Many years ago, the term "win/win" was made popular in business books, boardrooms and sales presentations. The concept of both people in an agreement "winning" was, at the time, a forward-thinking way of doing business. However, in today's rapidly changing business environment, "win/win" simply isn't enough. Enter the concept of "win/win/win." I like to call this the Triple Win! It addresses the key factor that is missing in the "win/win" model. This old model, while it worked extremely well in the past, only addresses the two parties entering an agreement: the buyer and the seller. The reason why the buyer and seller agree to do business is because they want to serve a higher level and that is what I'll call "them, the customer, the world." Win/Win/Win - What's in it for me? What's in it for you? What's in it for the world? The Triple Win formula brings into play the most critical element of the contract, the customer. Full Article: http://www.frugalmarketing.com/dtb/win-win-win.shtml


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