Ethics-Governance: Article: Social Proof, Rich Jerks and Google

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Social Proof, Rich Jerks and Google Social Proof, Rich Jerks and Google By Ken McCarthy It's all the rage... for the moment. Social Proof. If you get a hold of Robert Cialdini's book INFLUENCE there's a whole chapter where you can read all about it. Cialdini is pronounced "Chal-DEE-nee" His book is available on Amazon for a few bucks. INFLUENCE was written in 1984 and it's based on some little known, but amazing discoveries Cialdini uncovered that were hidden away in the field of social psychology. Very simply, social psychology is the science of how people behave when they're in groups. Fact: When people are in groups and interacting with other people, they behave very differently than when they're alone. There's lots for us marketers to learn from the scientists who study social psychology and Cialdini's easy-to-read book is a super survey of all the key ideas as they apply to marketing. But a word of caution... One of the examples Cialdini uses to explain the power of social proof is the infamous Jonestown Massacre of 1978. Full Article: http://www.frugalmarketing.com/dtb/social-proof.shtml


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