Ethics Governance
Ethics & Governance - Resources and Articles |
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| Article - Abstract. To view full article click on the article title. | |
Right Reality: The Tugs of Conscience and Commerce Right Reality: The Tugs of Conscience and Commerce By David Batstone. I am inspired by the out-of-the-box experiments in enterprise that proliferate during our moment. The social venture initiative, led by entrepreneurs who launch for-profit companies to solve a human problem, has turned into a movement. Meanwhile, not-for-profit organizations are becoming increasingly savvy about deploying business practices to set their projects free from unending cycles of charitable support. We can see emerging a generation of leaders who can walk comfortably in both worlds without contradiction. In fact, my good friend Michael Kieschnick, president of Working Assets—a $140 million annual revenue telephone company with an advocacy agenda—teaches a course at Stanford University in this vein. Michael helps students define the best organizational vehicle for a given social mission; sometimes a not-for-profit better enables social change, but not always. Full Article: http://www.frugalmarketing.com/dtb/right-reality.shtml |
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2006 Ethics-Governance.com |
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