Ethics Governance
Ethics & Governance - Resources and Articles |
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| Article - Abstract. To view full article click on the article title. | |
PR Guide to Internet Monitoring and Clipping -- Strategies and Tactics for Reputation Management PR Guide to Internet Monitoring and Clipping -- Strategies and Tactics for Reputation Management A handbook for professional education. By Amelia Kassel Table of Contents Executive Summary Introduction: What's the Buzz? Why Monitor the Internet Case Study: Financial Services Anticorporate Activities Applications of Internet Monitoring Value of Internet Monitoring Internet Monitoring Strategies How Monitoring and Clipping Services Work Selecting an Internet Monitoring Service Integrated Internet Monitoring Programs Comparing Internet Monitoring Services Summary and Conclusions [ Editor's Note: Yes, this promotes one company's wares, and there may be other good vendors as well (several of which are, in fact, mentioned in the article). However, it gives an invaluable overview to the whole issue of monitoring in cyberspace, and the implications for public relations (including customers and investors), sales and marketing, and other important constituencies. Full Article: http://www.frugalmarketing.com/dtb/cyberwhitepaper.shtml |
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2006 Ethics-Governance.com |
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