Ethics-Governance: Article: Planning a Sales Garden

Articles indexes: a \| b \| c \| d \| e \| f \| g \| h \| i \| j \| k \| l \| m \| n \| o \| p \| q \| r \| s \| t \| u \| v \| w \| x \| y \| z \| other

Article - Abstract. To view full article click on the article title.
Planning a Sales Garden Planning a Sales Garden Planning a Sales Garden Excerpted with permission from Sprout! Everything I Need to Know about Sales I Learned from My Garden--4 Steps to Sales Success by Alan Vengel and Greg Wright (Berrett-Koehler, 2004). The week passed without Marsha’s feeling any boost in energy. But as she got ready for her trip down to Rawlings Garden Supply to meet Gardener, she noted that things hadn’t grown worse, either. “I’ll take my victories wherever I can get them,” she said to herself, reaching for her keys and heading out the door. First stop was for coffee, and then straight to the garden store. At 8:55 she strode in, sipping some hazelnut-blend coffee with one hand and carrying a bag containing doughnuts and another cup of coffee in the other. She spied Gardener with a customer, showing her a variety of garden hoses and sprinklers. The customer peppered Gardener with questions, but Marsha noticed that he answered each one patiently, with a friendly smile. The woman laughed in a delightful “Oh right, I should have thought of it that way” manner as Gardener walked her to the register with a spray nozzle and a new sprinkler head. Full Article: http://www.frugalmarketing.com/dtb/sales-garden.shtml


2006 Ethics-Governance.com