Ethics-Governance: Article: Patagonia and Corporate Responsibility

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Patagonia and Corporate Responsibility Issues in Ethics - V. 8, N. 1 Winter 1997 From Synchilla to School Support Outdoor Clothing Maufacturer Patagonia Recognized for Corporate Responsibility By Lisa Gardiner More than 20 years ago, Yvon Chouinard, founder of outdoor clothing company Patagonia, began realizing that pitons, the metal spikes used by mountain climbers, were damaging Yosemite National Park's El Capitan peak. In 1972, his company's catalog became a soapbox for "clean" climbing gear. Twenty-four years later, Patagonia is still making the preservation of resources — natural and human — a priority. The company was recently praised by President Clinton as an "impressive" example of corporate responsibility, both for its family benefits program and its policy of donating 10 percent of pretax profits to environmental organizations — more than $1.1 million in 1995. Full Article: http://www.scu.edu/ethics/publications/iie/v8n1/synchilla.html


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