Ethics-Governance: Article: An Option for a Cleaner Environment, The Paper Issue: Alternatives and Solutions

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An Option for a Cleaner Environment, The Paper Issue: Alternatives and Solutions An Option for a Cleaner Environment The Paper Issue: Alternatives and Solutions Remember - to use paper, any paper, is to have an impact on our environment! Our greater goal should to be to promote reduction of consumption. By Rick Meis, Treecycle Recycled Paper Note: Shel Horowitz's book, Principled Profit: Marketing That Puts People First, contains a great deal of other information about the interplay of marketing and social change, and ways to move a business toward both environmental and economic sustainablity. (In this paper, references to recycled paper mean recycled paper made with high quantities of post-consumer waste and either unbleached or whitened with more benign methods - this type of recycled paper is available today. The common 10-20% post-consumer recycled paper bleached with chlorine gas is not considered recycled paper in this treatise.) Perspective of Concern Today in the U.S., we consume an average of 800 pounds of paper per person per year - 200 billion pounds. Full Article: http://www.frugalmarketing.com/dtb/paper-issue.shtml


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