Ethics-Governance: Article: Loyalty to the Company or Loyalty to the Truth

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Loyalty to the Company or Loyalty to the Truth Loyalty to the Company or Loyalty to the Truth You simply cannot permit yourself to be co-opted into defending the indefensible. It is just good business to be honest and ethical. By Rob Gelphman It seems that almost every week, another American corporate icon is restating earnings by another billion dollars, has its CEO under fire for receiving a fat compensation package when his company remains unprofitable, and/or is forced to reveal that the SEC has commenced an investigation into its accounting practices. And when the CEO, CFO or another member of the executive team is under siege, the corporation expects the trusty PR operation to perform amazing feats of damage control. Well folks, I am here to tell you that your acquiescence to this demand is harmful to your career. To be sure, I understand that they are not asking you what to do, they are telling you what to do. Even so, this is treacherous ground for the PR professional to travel and can have profound career consequences. Full Article: http://www.frugalmarketing.com/dtb/loyalty-to-the-truth.shtml


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