Ethics-Governance: Article: Let's Stop Taking Quality for Granted

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Let's Stop Taking Quality for Granted Let's Stop Taking Quality for Granted By Mario Persona Quality should be like reason. Something human beings have by nature, and animals don't. But we treat quality as an additional service delivered to the customer. Like in the story about two friends who ordered two whiskies. "In a clean glass!", remarked one of them. Back with the two glasses on his tray, the waiter asked: "Who asked for a clean glass?". Quality is a must. It must be native in a business or product. But we often forget this. I confess I wrote many texts saying our solution "reduces costs, optimizes processes and increases profitability". "You are doing nothing more than you should", could reply a client. It is obvious. No one would buy something to increase costs, disorganize processes and reduce profitability. Notwithstanding, we advertise the obvious we are advertised with. Thinking this is a quality differential. Food is produced with "selected ingredients". Transportation companies offer "speed and safety". Full Article: http://www.frugalmarketing.com/dtb/quality.shtml


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