Ethics-Governance: Article: Karma, Connections, and PR Success

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Karma, Connections, and PR Success Karma, Connections, and PR Success By Peter Shankman. So I'm sitting here in Miami International Airport, that a) doesn't have wireless, and b) doesn't have a President's Club, and c) is just really annoying. I'm waiting on my flight back to NYC, but after getting to the airport REALLY early, hoping for a shot at getting standby on an earlier flight, it doesn't look like that's gonna happen because the earlier flight is overbooked by 13 people. So looks like this rent-a-seat is my home for the next seven hours. Oh, happy day. Anyhow... I wrote a letter last week. I sent it out to a lot of journalists. The results surprised even me. The letter wasn't a pitch for any of my clients. Rather, it was an introduction. I told them how I ran a PR firm in NYC, and because it was cold and snowing out, I decided to sit on my couch with my two overweight cats, and compose a letter of good PR Karma. I told reporters to come to me when they needed a source, or were trying to find a specific person in a specific industry. Full Article: http://www.frugalmarketing.com/dtb/karma-connections-success.shtml


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