Ethics-Governance: Article: Join Forces with Competitors

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Join Forces with Competitors Join Forces with Competitors By Debbie Allen. If you have read this far and still think it is too hard to promote yourself, this chapter is for you. You will learn how to coach others to shamelessly promote yourself. Your friends, family, customers and business associates already love you, why not ask them to continue supporting you and your business through referrals. There are three easy steps to creating glowing testimonials. The first is to simply be aware. We all love compliments. Next time you receive one don't just say thank you. Look the complimentor straight in the eye and say, "I appreciate your noticing, that's so nice. A great testimonial like that could be so helpful to my business. Would you mind writing it down for me on your letterhead? Thank you!" The second step is to use these testimonials to promote your business and make new prospects into clients. Testimonials are one of the easiest, most effective, and lowest cost promotion tools. Step three is to reap the benefits with increased exposure and a more profitable business. Full Article: http://www.frugalmarketing.com/dtb/join-forces.shtml


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