Ethics-Governance: Article: How To Turn Your Stiffest Competitor Into Your Best Joint Venture Partner

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How To Turn Your Stiffest Competitor Into Your Best Joint Venture Partner How To Turn Your Stiffest Competitor Into Your Best Joint Venture Partner By Jim Edwards When someone threatens us, we instinctively look for ways to either avoid, evade or protect ourselves from the perceived threat. In business, where money, security, and even our family's future rides on our every move, anyone or anything we perceive as a "threat" usually causes us to go into "protection" mode. Once in "protection" mode, we close off to all possibilities except avoiding or defeating the threat. On the flipside, anything or anyone we see as able to help us build our business, expand our reach, or improve our profitability, makes us instinctively think of ways we can use that to our advantage. Once you understand this simple fact, it's easy to see how YOU can to turn your biggest competitors into your best Joint Venture (JV) partners. "Competitor" is nothing more than a label someone else places on you because they see you as wanting to get the same thing they want (from a limited supply). Full Article: http://www.frugalmarketing.com/dtb/competitor-partner.shtml


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