Ethics-Governance: Article: How To Turn One-Shot Customers into Lifelong Profits

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How To Turn One-Shot Customers into Lifelong Profits How To Turn One-Shot Customers into Lifelong Profits. If you want your business to grow exponentially--that is, quickly-- focus on acquiring repeat and referral customers by using the Individual Approach. Copyright © 2004, Alex Goumakos CPA Too many small business owners inadvertently chase the business equivalent of a one-night stand by not connecting with customers on a personal basis. As a result, many of them don't get the growth and profits they should. Using the Individual Approach couldn't be easier. You simply treat all current and prospective customers with sincerity, respect and dignity. It means getting to know each of them--if possible--on a personal and emotional level. While this may at first glance appear unrealistic or even unprofessional in many circumstances--such as small business owners who deal with larger corporate clients--keep in mind that most people frequently use subconscious factors when making business decisions. Full Article: http://www.frugalmarketing.com/dtb/lifelong-profits.shtml


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