Ethics-Governance: Article: How the Internet is Like the Environmental Movement

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How the Internet is Like the Environmental Movement How the Internet is Like the Environmental Movement By Kelly Anderson. While there is near-universal hatred of pop-ups, smart surfers should be glad to see them. They appreciate that the site is there. In some businesses, the only reason that the site is there is because it is sponsored by those who pay for the pop-ups. Pop-ups don't work all that well, but they do work well enough at this point. Even with click-through rates as low as a half a percent, they can pay the cost of keeping a website up. Everyone visiting the website appreciates that the website is there, and if the cost of having the website is a pop-up or two, then we're all going to have to get used to it until there is a better solution. This is an unfortunate economic truth. You can't get coal out of the ground without disturbing the soil. I view the Internet as an "environment," and we who build things within this environment can choose to be "ecologically responsible" or not. Full Article: http://www.frugalmarketing.com/dtb/environmental-movement.shtml


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