Ethics-Governance: Article: How to Deal with Lies About Your Company (and You) on the Internet

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How to Deal with Lies About Your Company (and You) on the Internet How to Deal with Lies About Your Company (and You) on the Internet Malicious content, on the internet, about your company and you -- how to deal with these remarks and the people who write them. by Daniel Janal Copyright 1999 by Daniel Janal Are your enemies saying nasty things about your company? Are misconceptions and downright falsehoods being posted online without your knowledge? If so, you could be losing a lot of business... and the goodwill you fought so hard to obtain. These problems could seriously affect your profits, stock prices and sales. PR practitioners call these pages "attack sites" - or "rogue sites" - and they can affect companies of every size. Consider the case of a company engaged in a long, difficult strike with its union. One day, the PR manager searched for new information about the strike on a search engine. He found a site that contained several pieces of lies and misinformation, including a purported TV interview with the local anchorman and the president of the union. Full Article: http://www.frugalmarketing.com/dtb/enemies.shtml


2006 Ethics-Governance.com