Ethics-Governance: Article: Education-Based Marketing: How to Make Business Come to You

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Education-Based Marketing: How to Make Business Come to You Education-Based Marketing: How to Make Business Come to You By David Frey There is a misconception in service businesses that your marketing's most important function is to promote what you do, or in other words, your services. But the fact is, the most important function of your marketing should be to establish that you are knowledgeable, capable and can be trusted. Most people don't do business with people they don't trust, especially when it comes to buying services. When they buy your services they are, in fact, buying the talents, skills, and personalities of YOU or your team of professionals. Even if you have the lowest prices, if your prospect doesn't trust you, it will be difficult to close the sale. This is the basis for Education-Based Marketing. Education-Based Marketing is a powerful marketing strategy that establishes trust and credibility using educational messages. It is the direct opposite of traditional marketing, which uses selling-based messages. Full Article: http://www.frugalmarketing.com/dtb/education-based.shtml


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