Ethics-Governance: Article: Customer Satisfaction Is Your Business

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Customer Satisfaction Is Your Business Customer Satisfaction Is Your Business By Bob Leduc. Regardless of what business you are in - you are really in the business of satisfying customers. The degree of customer satisfaction you deliver determines the level of long-term success you will achieve in business. Make Customer Satisfaction Your Top Priority Don't just make sales. Create customers - satisfied customers. In addition to the immediate profit they provide on the first sale, satisfied customers help you build your business in 2 other important ways: 1. They become a reservoir of repeat buyers. For some businesses that means repeat buyers for more of the same product or service. For every business, it means buyers for additional products and services. 2. They automatically refer more business to you from their friends and business contacts. This is highly profitable business for you because it doesn't cost you any time or money to get it. Never Promise More Than You Deliver Never make any promises you can't (or won't) keep. Full Article: http://www.frugalmarketing.com/dtb/customer-satisfaction.shtml


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