Ethics Governance
Ethics & Governance - Resources and Articles |
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| Article - Abstract. To view full article click on the article title. | |
Cross-Marketing: The Most Effective Marketing You Can Do Cross-Marketing: The Most Effective Marketing You Can Do By Carol White [Editor's Note: I have long been an advocate of the kinds of strategies Carol describes here. I go into some detail about the possibilities in my award-winning book, Principled Profit: Marketing That Puts People First. Carol is an example of doing everything right in building these alliances, and of the amazing synergies that can result. My own business is also much, much stronger as a result of these types of relationships. —Shel Horowitz]. Advertising and marketing gurus tell us that it takes “multiple impressions” of a message to get potential buyers to make that buying decision. Seven is the number they often cite. So how do we get those precious impressions? One way is through cross-marketing. The concept is simple. Find products and services that complement yours and work with the companies that provide them to promote their offerings and yours simultaneously. Full Article: http://www.frugalmarketing.com/dtb/cross-marketing.shtml |
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2006 Ethics-Governance.com |
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