Ethics-Governance: Article: Copywriting Secrets Of India's Mystics

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Copywriting Secrets Of India's Mystics Copywriting Secrets Of India's Mystics By Dave Alston. "Probably one of the most profound discoveries of my life. How a little known music book by India's mystics changed my thoughts on web copywriting and business communication forever. Here's what happened..." Hi everyone, Been ruminating on this one for a little while now but it's probably one of the most profound discoveries of my life. It all began with a little book about music and it's had such a deep influence on my copywriting and small business, indeed my whole outlook on life, I'd like to share it with you all now. Here's what happened... About 8 years ago I bought the book "Man and Music In India" by Roshmi Goswami and was introduced to a staggering thought from within it's pages... that every note sounded by a musician is actually a container for the spirit of the musician. Now breaking that open further I began to see that (I'm a musician myself; drummer, guitar player) as the notes of a musician could be filled by the very soul or spirit of the musician himself or even God or demons (if you believe in them) so the notes were almost like little boats that each musician filled with their persona unique to them and by plucking, singing, striking the note they in essence 'launched' it out into the waves of the sea of sound where it eventually reaches the 'port' of it's destination—the audiences hearing ear, who gladly receive and enjoy it (or otherwise if a bad musician). Full Article: http://www.frugalmarketing.com/dtb/indias-mystics.shtml


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