Ethics-Governance: Article: CEOs: Setting the Ethical Tone

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CEOs: Setting the Ethical Tone CEOs: Setting the Ethical Tone The role of the CEO in setting a company's ethical culture was the focus of a panel at the April 6 meeting of the Business and Organizational Ethics Partnership, a program of the Markkula Center for Applied Ethics and 13 corporations. Tony Ridder, CEO of Knight Ridder, Russell Howard, CEO of Maxygen, and Keith Krach, former CEO of Ariba represented three very different approaches, reflecting three diverse organizations. While all agreed that the ethical tone is set at the top, they had each developed their own approach to infusing high ethical standard throughout their organizations. Ridder, who heads the second largest newspaper company in the United States, described his company's requirement that the top 20 managerial personnel at every paper sign a code of ethics every year. Full Article: http://www.scu.edu/ethics/prac...iness/ceo-ethical-culture.html


2006 Ethics-Governance.com