Ethics Governance
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Cause-Related Marketing Cause-Related Marketing by Steven Van Yoder Altruism. Corporate responsibility. Philanthropy. These are often used to describe cause-related marketing-when businesses join with charities or causes to market an image, product, or service for mutual benefit. Embracing a cause makes good business sense. Nothing builds brand loyalty among today's increasingly hard-to-please consumers like a company's proven commitment to a worthy cause. Other things being equal, many consumers would rather do business with a company that stands for something beyond profits. Powerful marketing edge Cause-related marketing can become a cornerstone of your marketing plan. Your cause-related marketing activities should highlight your company's reputation within your target market. Cause-related marketing can positively differentiate your company from your competitors and provide an edge that delivers other tangible benefits, including: Increased sales Increased visibility Increased customer loyalty Enhanced company image Positive media coverage By choosing a cause you are passionate about, cause-related marketing is emotionally fulfilling. Full Article: http://www.frugalmarketing.com/dtb/cause-related.shtml |
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2006 Ethics-Governance.com |
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