Ethics Governance
Ethics & Governance - Resources and Articles |
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| Article - Abstract. To view full article click on the article title. | |
Bioneers Integrate Technology and Ecology To Re-Create a Sustainable World The Bioneers are inspirational role models demonstrating that individuals can make a positive difference toward creating a sustainable future -- on the ground, in communities, in corporate boardrooms, and in the corridors of government. Note: Shel Horowitz's book, Principled Profit: Marketing That Puts People First, contains a great deal of other information about the interplay of marketing and social change, and ways to move a business toward both environmental and economic sustainablity. [Editor's Note: This is the preface to Bioneers, an excellent book on sustainability from Chelsea Green; they have many wonderful books on sustainability, alternative energy, and organic agriculture. They also published my book, Grassroots Marketing: Getting Noticed in a Noisy World. Their website is http://www.chelseagreen.com/] Preface to the Second Edition Lately, I’ve been living with a weird sense of cognitive dissonance. Full Article: http://www.frugalmarketing.com/dtb/bioneers.shtml |
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2006 Ethics-Governance.com |
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