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BCBusiness Magazine - Current Issue
Do the Right Thing. Companies being socially responsible: What’s the bottom line? Richard Littlemore From the October 2001 issue Natalie Fobes/Stone One of the oddest bits of invective in the English language is the epithet ‘Do-gooder’. Delivered with an inflective sneer, the term finds a way to condemn people merely – but precisely – because they do good. Rife with judgment and suspicion, the insult goes beyond the definition proffered by the Oxford English Dictionary: “a well-meaning but unrealistic philanthropist.” No, it’s more than that. A do-gooder usually comes off as a sucker and a rube, someone with so little mission in life, all they can do is hang around and irritate by their helpfulness. Either that or they are assumed to be flat-out insincere – prosecuting good deeds not out of altruism, but for some perverse personal gain. The term evokes an image of the Good Samaritan as a cross between hapless meddler and self-serving scum.

Full Article: http://www.bcbusinessmagazine.com/displayArticle.php?artId=183


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