Ethics-Governance: Article: Avoiding Sexist Language in Writing

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Avoiding Sexist Language in Writing Avoiding Sexist Language in Writing Tips for avoiding sexist language in business writing. By Linda Elizabeth Alexander Why avoid sexist language in your business writing? Biased language can alienate any potential reader. If you alienate your readers, you lose credibility. Without their faith in your words, you have lost your audience and cannot make your argument. Therefore, avoiding sexism in your writing benefits everyone. Here are some tips for avoiding common mistakes regarding sexist language. He/She The use of a masculine pronoun to refer to both genders is offensive to many people. Also, using terms such as "man" to define people can often be confusing - are you referring only to "men" or to "all people"? The easiest and best way to get around this is to rewrite the sentence in the plural, or avoid using a pronoun altogether. Example: The executive cannot do his job properly until he understands how. Correct to: Executives cannot do their jobs properly until they understand how. Full Article: http://www.frugalmarketing.com/dtb/sexistwriting.shtml


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