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Article - Abstract. To view full article click on the article title.  

Are you trustworthy?
Are you trustworthy? Strategies to help you establish a professional atmosphere of trust through your website and newsletters By Lynda Partner I get a lot of email - mostly because I sign up for a lot of email. At last count I was getting upwards of 50 email newsletters. Some of my friends tell me that I have an email addiction problem, but I can't help it. I love email. I also get a bunch of unwanted email, and that number is growing faster than the number of emails I want to get. Even with email management taking up more and more of my time each day, I still love getting email. However..... The other day I was signing up for my umpteenth newsletter when I realized something had changed. I started to get a funny feeling about this particular site - an uncomfortable feeling, a feeling of uneasiness. I found myself wondering if my email address would be safe in their hands or whether I'd end up getting even more unwanted email. I found myself searching for and then reading their privacy policy, and I realized what I was feeling was a lack of trust.

Full Article: http://www.frugalmarketing.com/dtb/trustworthy.shtml


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