Ethics Governance
Ethics & Governance - Resources and Articles |
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Amory Lovins: Reinventing Human Enterprise for Sustainability Amory Lovins: Reinventing Human Enterprise for Sustainability Whether your company is looking for a huge competitive advantage, a more responsible way to do business, or both, the Lovins approach may be the answer. If you only read one article on sustainability, make it this one. By Shel Horowitz Note: a slightly condensed version of this article appears in Shel Horowitz's book Principled Profit: Marketing That Puts People First, along with a lot of other information about the interplay of marketing and social change, and ways to move a business toward both environmental and economic sustainablity. Amory Lovins is a sweeping visionary in the tradition of Leonardo da Vinci, Ben Franklin, and Buckminster Fuller—but his focus is on how humans can fit better into this earth of ours. He lives in the Colorado Rockies, where it often goes well below zero Fahrenheit on winter nights. His house has no furnace (or air conditioner, for that matter)--and it stays so warm inside that he actually grows bananas. Full Article: http://www.frugalmarketing.com/dtb/amorylovins.shtml |
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2006 Ethics-Governance.com |
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