Ethics-Governance: Article: Alternatives to Spam: Six Flame-Proof Ways to Market via E-Mail

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Alternatives to Spam: Six Flame-Proof Ways to Market via E-Mail Alternatives to Spam: Six Flame-Proof Ways to Market via E-Mail Helpful guidelines to business e-promotion that will enable you to steer clear of unethical Spam. by Newell D. Wright, Ph.D. If spam (unsolicited commercial e-mail) is unethical and should NEVER be used, then what are the acceptable methods of promotion using e-mail that don't resort to spam. 1. Use Opt-In E-Mail Marketing. An "opt in" list, allows companies to send SOLICITED commercial e-mail. E-mail marketers get consumers' permission before sending commercial e-mail. Third party companies gather e-mail addresses of consumers who express an interest in receiving commercial e-mail on specific topics that they choose (e.g., computer products, sports information). Consumers are free to add or remove their e-mail addresses at their own discretion, no questions asked. Then companies planning to send targeted, solicited e-mail rent these lists. Use of an "opt in" list avoids the reactance, retaliation, and grudgeholding that comes with spam. Full Article: http://www.frugalmarketing.com/dtb/emailstrategies.shtml


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